The Pancreas - Free Essay Example

Sample details Pages: 1 Words: 321 Downloads: 1 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Topics: Anatomy Essay Did you like this example? The pancreas is an organ located in the abdomen. It plays an essential role in converting the food we eat into fuel for the bodys cells. The pancreas has two main functions: an exocrine function that helps in digestion and an endocrine function that regulates blood sugar. Basic Anatomy: The pancreas is located behind the stomach and is surrounded by other organs including the small intestine, liver, and spleen. It is about six inches long and is shaped like a flat pear. The wide part, called the head of the pancreas, is positioned toward the center of the abdomen; the middle section is called the neck and the body of the pancreas; the thin end is called the tail and extends to the left side. Several major blood vessels surround the pancreas, the superior mesenteric artery, the superior mesenteric vein, the portal vein and the celiac axis, supplying blood to the pancreas and other abdominal organs. Exocrine Function: The pancreas contains exocrine glands that produce enz ymes important to digestion. When food enters the stomach, these pancreatic juices are released into a system of ducts that culminate in the main pancreatic duct. The pancreatic duct joins the common bile duct to form the ampulla of Vater which is located at the first portion of the small intestine, called the duodenum. The common bile duct originates in the liver and the gallbladder and produces another important digestive juice called bile. The pancreatic juices and bile that are released into the duodenum, help the body to digest fats, carbohydrates, and proteins. Endocrine Function: The endocrine component of the pancreas consists of islet cells that create and release important hormones directly into the bloodstream. Two of the main pancreatic hormones are insulin, which acts to lower blood sugar, and glucagon, which acts to raise blood sugar. Maintaining proper blood sugar levels is crucial to the functioning of key organs including the brain, liver, and kidneys. Don’t waste time! Our writers will create an original "The Pancreas" essay for you Create order

Brand New Content Deal Endorphina And Betmoin - 1289 Words

Endorphina and Betmoin come together for brand new content deal In the world of online casino gaming there is absolutely no room for a software distributor and developer to take a backwards strep. Showing that they are always thinking forward, Endorphina is seemingly moving forward with Betmotion through a brand new working arrangement. This agreement relates to content, as both will now be joining forces to give players the total gambling experience. Speaking on Endorphina specifically, it represents a major move into a non-European market, as Betmotion is widely scene as the top LatAm casino operator. Meshing together in the weeks to come, Betmotion members will soon to be granted access to Endorphina’s leading releases, including†¦show more content†¦Growing, expanding, and promising to deliver something spectacular, it seems that Endorphina has its eyes set on emerging as a casino software developer to watch. With this brand new working arrangement and content distribution agreement in place, which is bringing fresh products t o Betmotion audiences, the great attention to detail that Endorphina showcase is about to be exposed to brand new eyes. Microgaming unveils fresh slots release Electric Diva Seemingly not a week goes by when Microgaming isn’t touting a new online slots release. This time around it looks like the developer has something truly electric tucked up its sleeve. Through what looks to be an extensive new development process, the globally known brand has created Electric Diva, a lightning powered, guitar fuelled slots experience. Carrying a more divine touch than other major Microgamung releases of the past, Electric Diva is a game that takes players all the way to way to Spark City and back. Before you get enticed into giving Electric Diva whirl, it pays to know exactly what the game entails. For starters, this online slot game stands by a very familiar 5 reels, 3 rows, and 40 paylines, something that certainly works to give the game the comfort factor. Money wise, Electric Diva certainly packs in plenty of punch, as the game has a minimum bet of

A Study on the Concept of Green Building Analysis of Its Practice in International and Domestic Levels free essay sample

Table of Contents 1. Introduction9 2. Purpose9 3. Methodology9 4. What is Green Building? 10 5. Objectives of Green Building11 6. Why Build Green? 11 7. How do buildings affect climate change? 12 8. Benefits of Green Building12 9. Elements of Green Buildings13 9. 1. Siting and structure design efficiency13 9. 2. Energy efficiency14 9. 3. Water efficiency14 9. 4. Materials efficiency14 9. 5. Indoor environmental quality enhancement15 9. 6. Operations and maintenance optimization15 9. 7. Waste Toxic Reduction15 9. 8. Occupant Health and Safety16 10. What building types can be green? 16 11. Critics of Green Building, Cost16 12. Green Home17 2. 1. Heating and Cooling18 12. 2. Lighting22 12. 3. Insulation, Air Sealing, and Weatherization23 12. 4. Windows, Skylights, and Exterior Doors23 12. 5. Hot Water Systems24 12. 6. Interior Walls and Ceilings25 12. 7. Air Cleaning25 12. 8. Exterior Finishes25 12. 9. Green Power for the Home25 13. Other Practices related to Green Home27 14. Green Bui lding, practice at International Level28 14. 1. Non-synergic Practice28 14. 2. Synergic Practice, World Green Building Councils30 14. 2. 1. Vision30 14. 2. 2. Mission30 14. 2. 3. Goal31 14. 2. 4. The challenge32 14. 2. 5. The  solution32 14. 2. 6. GBC Membership, How to become a member? 33 14. . 7. Membership Types33 14. 2. 8. Present Members of GBC33 14. 2. 9. Green Building Rating Systems35 14. 3. United States Green Building Council36 14. 3. 1. About USGBC36 14. 3. 2. USGBCs Mission36 14. 3. 3. USGBCs Vision36 14. 3. 4. USGBCs Headquarters36 14. 3. 5. USGBC Programs37 14. 3. 6. Certified Buildings of US GBC (details at appendix)38 14. 4. Indian Green Building Council39 14. 4. 1. About IGBC39 14. 4. 2. Rating Systems of IGBC39 14. 4. 3. Membership in IGBC41 14. 4. 4. IGBC Programs41 14. 4. 5. Certified buildings of IGBC42 15. Green Building, practice in Bangladesh43 15. 1. Case 01: Solar Panel at PM Office, March’1043 5. 2. Case 02: Solar Panel at Bangladesh Bank HO, March’1043 15. 3. Case 03: Green Building solution in the new office of Viyellatex , Feb’1043 15. 4. Green Home, practice in Bangladesh46 15. 5. Recommendations46 16. Conclusion47 17. Bibliography48 Appendix A, UGBC Project Profile (2 projects) Appendix B, Presentation Slides Executive Summary Green Building is the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a buildings lif e-cycle from siting to design, construction, operation, maintenance, renovation and deconstruction. It is also known as green construction or sustainable building or high performance building. Objectives of Green Building are: †¢Efficiently using energy, water, and other resources †¢Protecting occupant health and improving employee productivity †¢Reducing waste, pollution and environmental degradation It has several benefits like: †¢Environmental benefits †¢Economic benefits †¢Social benefits Green Building also contributes in slowing down the pace of global climate change by reducing the energy use and greenhouse gas emissions produced by buildings. Green Home, the prototype of Green Building concept, focuses on the objectives of Green Building at micro level. This covers the following aspects of a home: †¢Heating and Cooling †¢Lighting †¢Insulation, Air Sealing, and Weatherization etc. The concept of Green Building is being practiced worldwide through two different approaches: Non-Synergic (like ISO 21931) and Synergic (Green Building Councils). The World Green Building Council (WGBC) is promoting the concept by opening chapters in several countries of the world in a synergic way. In Bangladesh, Green Building is not being practiced in either non-synergic or synergic way. Along with the long use case of some Green Home practices, recently in 2010, three isolated instances of ‘partial practice of Green Building’ have been observed in Bangladesh. To attain benefits of Green Building in Bangladesh, we have recommended: Local Perspectives †¢Promotion of Green Building concepts by government †¢Opening of the ‘Bangladesh Chapter of World Green Building Council (wgbc)’ †¢Educating and creating service professionals through specialized courses on relevant engineering and environmental sciences International Perspectives Exporting services of Green Building professionals We have also recommended for the following to build a Greener Globe: †¢ Green Practices at micro level, Green Home is the starter. †¢ Chapters of WGBC need to be opened and practiced in all countries to ensure synergy in activities and sharing know-how and technologies from the same ground. †¢ Bringing synergy in the non-synergic initiati ves of Green Building concept so that ultimate objective of having a greener globe remains same. A study on the concept of Green Building analysis of its practice in international and domestic levels . Introduction In the present time of ‘critical environmental and climate issues’ and growing threat of ‘shortening storage of fuel and energy resources’, the inhabitants of the globe are bound to think seriously on the sustainability of the environment and ensuring livable conditions for the next generations. The time has come to practice the concept of Green Building as one of the measures of protecting the environment which promotes building infrastructure in a way that is environmentally responsible and efficient in energy utilization. In this term paper after going through detail study of this concept we have analyzed its practices across the globe. With a special focus on the practice of this concept in Bangladesh context, we have recommended on how the same can be made more effective from both Bangladesh and global perspectives. 2. Purpose Purpose of this term paper is to study the concept of ‘Green Building’ and analyze its practice in international and domestic levels. 3. Methodology Date Source: Data has been collected from relevant internet resources which are categorized as secondary source of information. Sampling Plan: Study didn’t require conducting through any statistical sampling plan. Limitation of the Study: Reliability only on the secondary source of information. Report Preview: The concept of Green Building has been studied at the first part of the report. In the second part, we have analyzed the practice of it internationally, at different countries of the world and at the last part we have analyzed the same for Bangladesh. Study was not required to conduct through any statistical sampling plan. Part-I Green Building, the concept and other details 4. What is Green Building? Green Building, also known as green construction or sustainable building or high performance building, is the practice of creating structures and using processes that are environmentally responsible and resource-efficient throughout a buildings life-cycle: from siting to design, construction, operation, maintenance, renovation, and deconstruction. This practice expands and complements the classical building design concerns of economy, utility, durability, and comfort. A similar concept is natural building, which is usually on a smaller scale and tends to focus on the use of natural materials that are available locally. pic] [pic] 5. Objectives of Green Building Although new technologies are constantly being developed to complement current practices in creating greener structures, the common objective is that green buildings are designed to reduce the overall impact of the built environment on human health and the natural environment by: †¢ Efficiently using energy, water, and ot her resources †¢ Protecting occupant health and improving employee productivity †¢ Reducing waste, pollution and environmental degradation In other words, through Green Buildings following impacts are taken care: Aspects of Built |Consumption |Environmental Effects |Ultimate Effects | |Environment | | | | |Siting |Energy |Waste |Harm to Human Health | |Design |Water |Air pollution |Environment Degradation | |Construction |Materials |Water pollution |Loss of Resources | |Operation |Natural Resources |Indoor pollution | | |Maintenance | |Heat islands | | |Renovation | |Storm water runoff | | |Deconstruction | |Noise | | 6. Why Build Green? From a recent statistics published by EPA[1] United States, buildings account for: †¢ 39 percent of total energy use †¢ 12 percent of the total water consumption 68 percent of total electricity consumption †¢ 38 percent of the carbon dioxide emissions The built environment has a vast impact on the natural environment, human health, and the economy. By adopting green building strategies, maximization of both economic and environmental performance can be attained. Green construction methods can be integrated into buildings at any stage, from design and construction, to renovation and deconstruction. However, the most significant benefits can be obtained if the design a nd construction team takes an integrated approach from the earliest stages of a building project. 7. How do buildings affect climate change? The energy used to heat and power our buildings leads to the consumption of large amounts of energy, mainly from burning fossil fuels oil, natural gas and coal which generate significant amounts of carbon dioxide (CO2), the most widespread greenhouse gas. Buildings in the U. S. contribute 38. 1 percent of the nations total carbon dioxide emissions. Reducing the energy use and greenhouse gas emissions produced by buildings is therefore fundamental to the effort to slow the pace of global climate change. Buildings may be associated with the release of greenhouse gases in other ways, for example, construction and demolition debris that degrades in landfills may generate methane, and the extraction and manufacturing of building materials may also generate greenhouse gas emissions. . Benefits of Green Building Potential benefits of green building can include: Environmental benefits †¢ Enhance and protect biodiversity and ecosystems †¢ Improve air and water quality †¢ Redu ce waste streams †¢ Conserve and restore natural resources †¢ Reduce emission of CO2 Economic benefits †¢ Reduce operating costs †¢ Create, expand, and shape markets for green product and services †¢ Improve occupant productivity †¢ Optimize life-cycle economic performance Social benefits †¢ Enhance occupant comfort and health †¢ Heighten aesthetic qualities †¢ Minimize strain on local infrastructure †¢ Improve overall quality of life 9. Elements of Green Buildings Green building brings together a vast array of practices and techniques to reduce and ultimately eliminate the impacts of buildings on the environment and human health. It often emphasizes taking advantage of renewable resources, e. g. , using sunlight through passive solar, active solar, and photovoltaic techniques and using plants and trees through green roofs, rain gardens, and for reduction of rainwater run-off. Many other techniques, such as using packed gravel or permeable concrete instead of conventional concrete or asphalt to enhance replenishment of ground water, are used as well. While the practices, or technologies, employed in green building are constantly evolving and may differ from region to region, there are fundamental principles that persist from which the method is derived: 1. Siting and Structure Design Efficiency 2. Energy Efficiency 3. Water Efficiency 4. Materials Efficiency 5. Indoor Environmental Quality Enhancement 6. Operations and Maintenance Optimization 7. Waste and Toxics Reduction 8. Occupant Health and Safety The essence of green building is an optimization of one or more of these principles. Also, with the proper synergistic design, individual green building technologies may work together to produce a greater cumulative effect. On the aesthetic side of green architecture or sustainable design is the philosophy of designing a building that is in harmony with the natural features and resources surrounding the site. There are several key steps in designing sustainable buildings: specify green building materials from local sources, reduce loads, optimize systems, and generate on-site renewable energy. 1. Siting and structure design efficiency The foundation of any construction project is rooted in the concept and design stages. The concept stage, in fact, is one of the major steps in a project life cycle, as it has the largest impact on cost and performance. In designing environmentally optimal buildings, the objective function aims at minimizing the total environmental impact associated with all life-cycle stages of the building project. However, building as a process is not as streamlined as an industrial process, and varies from one building to the other, never repeating itself identically. In addition, buildings are much more complex products, composed of a multitude of materials and components each constituting various design variables to be decided at the design stage. A variation of every design variable may affect the environment during all the buildings relevant life-cycle stages. 2. Energy efficiency Green buildings often include measures to reduce energy use. To increase the efficiency of the building envelope, (the barrier between conditioned and unconditioned space), they may use high efficiency windows and insulation in walls, ceilings, and floors. Another strategy, passive solar building design, is often implemented in low-energy homes. Designers orient windows and walls and place awnings, porches, and trees to shade windows and roofs during the summer while maximizing solar gain in the winter. In addition, effective window placement (day lighting) can provide more natural light and lessen the need for electric lighting during the day. Solar water heating further reduces energy loads. Onsite generation of renewable energy through solar power, wind power, hydro power, or biomass can significantly reduce the environmental impact of the building. Power generation is generally the most expensive feature to add to a building. 3. Water efficiency Reducing water consumption and protecting water quality are key objectives in sustainable building. One critical issue of water consumption is that in many areas of the country, the demands on the supplying aquifer exceed its ability to replenish itself. To the maximum extent feasible, facilities should increase their dependence on water that is collected, used, purified, and reused on-site. The protection and conservation of water throughout the life of a building may be accomplished by designing for dual plumbing that recycles water in toilet flushing. Waste-water may be minimized by utilizing water conserving fixtures such as ultra-low flush toilets and low-flow shower heads. Bidets help eliminate the use of toilet paper, reducing sewer traffic and increasing possibilities of re-using water on-site. Point of use water treatment and heating improves both water quality and energy efficiency while reducing the amount of water in circulation. The use of non-sewage and grey water for on-site use such as site-irrigation will minimize demands on the local aquifer. 4. Materials efficiency Building materials typically considered to be green include rapidly renewable plant materials like bamboo (because bamboo grows quickly) and straw, lumber from forests certified to be sustainable managed, ecology blocks, dimension stone, recycled stone, recycled metal, and other products that are non-toxic, reusable, renewable, and/or recyclable (e. g. Linoleum, sheep wool, panels made from paper flakes, compressed earth block, adobe, baked earth, rammed earth, clay, vermiculite, flax linen, sisal, sea grass, cork, expanded clay grains, coconut, wood fiber plates, calcium sand stone, oncrete (high and ultra high performance, roman self-healing concrete) , etc. Using recycled industrial goods, such as coal combustion products, foundry sand, and demolition debris in construction projects heavily reduces carbon emissions as well. Building mater ials should be extracted and manufactured locally to the building site to minimize the energy embedded in their transportation. Where possible, building elements should be manufactured off-site and delivered to site, to maximize benefits of off-site manufacture including minimizing waste, maximizing recycling (because manufacture is in one location), high quality elements, better OHS management, less noise and dust. 5. Indoor environmental quality enhancement During the design and construction process choosing construction materials and interior finish products with zero or low emissions will improve Indoor Environmental Quality (IEQ). Many building materials and cleaning/maintenance products emit toxic gases, such as VOC[2]s and formaldehyde. These gases can have a detrimental impact on occupants health and productivity as well. Avoiding these products will increase a buildings IEQ. Personal temperature and airflow control over the HVAC[3] system coupled with a properly designed building envelope will also aid in increasing a buildings thermal quality. Creating a high performance luminous environment through the careful integration of natural and artificial light sources will improve on the lighting quality of a structure. 6. Operations and maintenance optimization No matter how sustainable a building may have been in its design and construction, it can only remain so if it is operated responsibly and maintained properly. Ensuring operations and maintenance (O) personnel are part of the projects planning and development process will help retain the green criteria designed at the onset of the project. Every aspect of green building is integrated into the OM phase of a buildings life. The addition of new green technologies also falls on the O staff. Although the goal of waste reduction may be applied during the design, construction and demolition phases of a buildings life-cycle, it is in the OM phase that green practices such as recycling and air quality enhancement take place. 7. Waste Toxic Reduction Green architecture also seeks to reduce waste of energy, water and materials used during construction. During the construction phase, one goal should be to reduce the amount of material going to landfills. Well-designed buildings also help reduce the amount of waste generated by the occupants as well, by providing on-site solutions such as compost bins to reduce matter going to landfills. To reduce the impact on wells or water treatment plants, several options exist. Grey water, wastewater from sources such as dishwashing or washing machines, can be used for subsurface irrigation, or if treated, for non-potable purposes, e. g. to flush toilets and wash cars. Rainwater collectors are used for similar purposes. 8. Occupant Health and Safety Choose construction materials and interior finish products with zero or low emissions to improve indoor air quality. Many building materials and cleaning/maintenance products emit toxic gases, such as volatile organic compoun ds (VOC) and formaldehyde. These gases can have a detrimental impact on occupants health and productivity. Provide adequate ventilation and a high-efficiency, in-duct filtration system. Heating and cooling systems that ensure adequate ventilation and proper filtration can have a dramatic and positive impact on indoor air quality. Prevent indoor microbial contamination through selection of materials resistant to microbial growth, provide effective drainage from the roof and surrounding landscape, install adequate ventilation in bathrooms, allow proper drainage of air-conditioning coils, and design other building systems to control humidity. 10. What building types can be green? Any type of building has the potential to become a green or sustainable building, however every building type has different design and efficiency needs depending on its particular function. New buildings may be designed, built and operated to be green buildings. Existing building can also become green through remodeling, retrofitting and improved operations. 11. Critics of Green Building, Cost The most criticized issue about constructing environmentally friendly buildings is the price. Photovoltaic, new appliances and modern technologies tend to cost more money. Most green buildings cost a premium of

Sustainable Business Marketing Weta Digital - Free Solution

Question: Describe about the report deals with the sustainable marketing strategies that are adopted by Weta Digital for marketing the products and services? Answer: Executive Summary This report deals with the sustainable marketing strategies that are adopted by Weta Digital for marketing the products and services. The purpose of the assignment is to see the sustainable growth in the company and the factors that need to be adopted for sustainable marketing. The ethics, ethical responsibilities are also discussed that will help in depth understanding of the sustainable growth. The fair adoption of SCM, pricing strategies etc are adopted that help the organization in sustainable growth. The organization adopts the sustainable strategies to stay ethical in their business towards the customers as well as employees. Social media is a strong instrument that helps the organization to a considerable extent for sustainability. Though there are some disadvantages, but that can be reduced with the correct way of usage of social media and modern technology. Introduction Sustainable marketing is the adaptation of certain business practices that help in creating better businesses as well as in maintaining a good relationship within the organization as well with the customers (Boulanger, 2010). In order to have a good sustainable business, the organization needs to include the following practices such as- optimizing the performance of the business and creating a warm relationship with employees, customers and other business. In addition to this, Ferdous (2010) commented on the fact that business sustainability also includes practices such as reducing carbon footprint and balancing the budget of the company to have a financial stability. With the rapid modernization of the technology, the big brands are taking up the internet as well as digital marketing mediums very seriously as it has now become one of the most important channel for marketing (Yudelson, 2009). The mediums that the companies adopt for digital marketing are- Flickr, YouTube, Facebook etc. for reaching out a huge customer database globally. This report will be dealing with forecasting the future of sustainability products along with principles of sustainable marketing and challenges regarding the risks. In addition to this the drivers for digital media along with its applications and dangers are also discussed vividly. 1) Forecasting the future of sustainability marketing for the products and services along with examples Sustainable marketing is essential because when an organization comes into force it aims in long term business in the market. Weta Digital is of no exception since with the development of the organization, the level of sustainability of Weta Digital also increases to a considerable extent. Weta Digital creates communities, and connects the people globally by sharing knowledge, ideas and thought. Kearney (2013) commented on the fact that sustainability in digital marketing helps in increasing awareness, encouraging interaction, driving transactions as well as efficiently managing the risks. With the development of technology, Weta Digital also needs to accordingly for a sustainable existence. According to Proctor (2000) the consumer behavior is changing and is becoming more pervasive and evocative and based on their demands the organization need to deliver the products and services for a sustainable growth. Weta Digital also needs to be effective enough in its Supply Chain Management (SCM) and pricing. SCM is concerned about its internal business process, employee engagement, supplier integration, customer expectations along with financial balance. The organization need to be importing the raw materials from the suppliers that are eco-minded and green and rather consider eco friendliness as their major sustainability growth. Now days consumers also have become aware regarding the tenacity to stay eco-friendly as well as using the products and services of the company that are eco-friendly in nature. In addition to this, Proctor (2000) low pricing strategy can also be used for long term sustainability in this competitive market. This is because; it is the mentality of the customers to get best quality product and services at low price. This makes the customers loyal towards the company that also increases the companys customer database. Examples such as digital marketing technologies used are- content curation tools, content recommendation tools, distribution services, integration services all help in sustainability. Waelder (2013) had commented that through these tools, the consumers gather information and knowledge regarding the information of the organizations, their products and services. 2) Key themes and principles of sustainability marketing Sustainability of an organization is a journey that arises many questions and challenges and involves the internal and external stakeholders for better understanding of the expectations and perceptions. According to Mellahi et al. (2010) in order to have a healthy sustainability in marketing, the organization should have acknowledgement regarding the core principles of sustainable marketing. The key principles for sustainable marketing are- Reducing waste- Ottman (2011) commented on the fact that for sustainable marketing, the organization should reduce the waste to the maximum. It can even engage the social media for retaining the customers well and use content marketing for improving the website for getting a lead generation in the search engine optimizer. Planning for longevity- The organization in order to get long term success has to adopt the digital marketing strategy for sustaining in the market for a long time. Rudell (2013) had a view that with the rise in consciousness towards protecting tress and elimination of wastage of papers, organizations like Weta Digital is focused on digital media for a higher productivity that leads to greater sustainability. Most inspiration, surprising and challenging aspects of sustainable marketing for competitive advantage along with risks involved Adcock (2000) commented on the fact that Weta Digital has adopted the most inspirations, challenging and surprising aspects of sustainable marketing in order to have competitive advantage. The SCM need to be ethical and also should maintain the rules and regulations for a fair trade. Moreover, the organization also needs to see whether eth suppliers are bounded with the laws of ETI and also maintain the laws of employment and working culture. Adaptation of such suppliers will enhance the customers loyalty and belief on the company that will help the organization for long run sustainability. Choo (2011) had a view that the modern technology has also influenced the consumer behavior and they are more focused towards the digitalization for getting correct and authentic information regarding the companys services and products. In addition to this, Borin Metcalf (2010) commented that the aspect of sustainable marketing is to know the customers well and thereby making the organization ope rate according to their needs and wants. For high sustainability, the organization also need to be transparent and also need to consider the prices and assure the buyer regarding the quality of the product through digital marketing that includes advertisement etc. Moreover, according to Luca Suggs (2010) the digital marketing also gives the organizations a higher competitive advantage over other companies. More and more usage of modern technology will help the organization to reach the customers at ease. Moreover, the waste materials can also be well treated before their disposal thereby making it more eco friendly that will help in sustainability. This is through more the organization will be using the digital marketing strategy, the more the customers will be relying on it and hence the customers will be getting information regarding the products and services of the company. There are certain risks that are also involved while the organization goes under at the time of sustainability are discussed below- Maintenance of sustainability standards- Martin Schouten (2014) commented on the fact that when an organization is undertaking the standards of sustainability, then it is necessary for the organization to compare the existing ones with the theoretical standards. This will help the organization in understanding the risk, shortcomings and areas of immediate concern that can cause risk in the long term sustainability. Supply Chain transparency- McDonald et al. (2012) also had a view that when the organizations are involved in global operations, the supply chain transparency need to be focused on. This is because, the labor conditions also need to be seen that is essential for a companys sustainability. The shareholders as well as the stakeholders create pressure on the organization regarding the transparency in SCM. So, organization needs to improve the transparency of the SCM along with maintaining the supplier list. 3) Influence of these insights and ethical responsibility of professional marketing practice and sustainability Motameni Nordstrom (2014) commented on the fact that an organization needs to be ethical in their approach in order to have a sustainable growth in this competitive world and also need to hold back the sustainability. Sustainability is a balanced approach that takes into account the environmental responsibility, social benefits as well as economic activities that helps in long term perspective of the organization. According to Proctor (2000) the more the organization will be ethical in their approach, the more the customers will be having a good perception of the company and will be inclined towards that company. In addition to this, the organization should work hard on reducing the carbon footprint which is an emerging problem in todays world. Moreover, sustainability is also important in order to keep up the reputation of the business to a good extent. In addition to this, Ylimki (2014) had a view that the corporate social responsibility of the organization should also have ethical approach in pricing as well as maintenance of the quality of the products. According to Yudelson (2008) through online marketing the organizations get in contact with the customers to a great extent. Moreover, the customers also use digital marketing for comparing the prices, quality and goes through the transparency of the organization. Zeriti et al. (2014) commented that one of the basic instruments for gaining sustainability is through building trust. For having long term sustainability the organization has adopted Corporate Social Responsibility to order to gain the trust of the customers as well as employees. By using digital marketing strategies, the organizations get in touch with the potential customers very easily. According to Gangwar, Kumar Rao (2014) the important requirement of practicing the ethical sustainability is to stay environmental friendly and have a blend towards the safety of the environment and keep up the greenery side. The organization also supports its employees as well as maintains an ethical and healthy culture within the organization. The employees are given fair compensation benefits, salary packages and bonus that will help in long term retention. This also helps in enhancing sustainability of the organization. In addition to this, Gordon, Carrigan Hastings (2011) had a view that social media is a strong way of promoting the environment friendliness to the customers. The ethics, rules and regulations are followed by the organization that helps it to stay environmental friendly as well as ethical in their business. Moreover, the usage of social media for deliv ering the false information to the customers also affects the trust of the customers to a considerable extent. Through this the customers intend to lose the faith and trust on the organization that negatively affect the reputation and image of the organization to a huge extent (Glassman Braun, 2010). 4) Drivers for digital media, applications of digital media for sustainable marketing and the dangers associated with it Operational Efficiency- Ottman (2011) commented that operational efficiency of the organization need to be used in digital media since through digital marketing, the organization can reach the customers very easily because of the rapid transactions and communication between the consumers and business. In addition to this, Kearney (2013) commented on the fact that through digital marketing the consumers easily locates a product and also have reviews, benefits and values regarding the product for getting access to the product. Moreover, digital media also helps the organization in boosting up the reputation as well as success of the company. Again, according to Ferdous (2010) digital marketing is an important instrument that helps the organization in having sustainable marketing strategy that includes branding, positioning as well as communication. The relationship that is built between the organization and customers also help the organization in sustainable growth (Salonen, 2011). The social media also helps the customers in knowing the steps the organization has adopted for environmental friendliness and sustainability. Brand and Efficiency- According to Glassman Braun (2010) this may give a bad impression and hamper the reputation of the organization to a considerable extent. This is to be remembered that a once the company gets a bad impression or review from the customers, it becomes difficult to get back that loyalty from them. Adcock (2000) commented that though the social media has a lot of advantages, there are also some disadvantages present such as unidirectional messages are sent to the audiences that may sometimes feel irritated. The lack in expertise in technical knowledge, the organization fails to deliver the actual message that they intend to send the customers through digital media. Recommendations It is seen that the organizations now days in order to have a good brand image and respect from the customers has adopted the strategies of sustainability for sustaining in the market for a long period of time. The SCM, low pricing strategies and the inclination towards eco-friendliness helps in sustainability of the organization. This will be helping the intended customers to be a part of communication channels. By using the modern technology in a meaningful way, the organizations can adopt the social media as a sustainable instrument. Conclusion This report has focused on the sustainability marketing that the organization can receive through adaptation of SCM, eco-friendliness, ethical approach and low pricing strategy. With a modern blend of technology both the customers as well as the organization are keen towards the usage of social media. The social media is used through which the company reaches the intended and potential customers for a long term sustainability growth. The sustainable marketing strategy that are adopted by the organization in order to gain loyalty and respect from the customers that also helps the company on gaining a sustainable growth. References Adcock, D. (2000). Marketing strategies for competitive advantage. Chichester [England]: Wiley. Borin, N., Metcalf, L. (2010). Integrating Sustainability Into the Marketing Curriculum: Learning Activities That Facilitate Sustainable Marketing Practices. Journal Of Marketing Education, 32(2), 140-154. doi:10.1177/0273475309360156 Boulanger, P. 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